Ian Berry, Denim Artist

Ian Berry, Denim Artist

Behind the Scenes: Capturing the Creative Process

Documentation. Social Media. Internal Marketing. Behind the Scenes (BTS) photographs and videos communicate the process involved in getting gorgeous imagery. Companies use BTS in a variety of ways — from educating their audience about what it takes to get a great shot, to creating a deeper understanding of the scope of a project, while also communicating the company’s ambition to go the extra mile for their brand.

From the quiet focus of an artist in their studio to the coordinated effort of a large crew on location, these moments reveal the skill, planning, and collaboration that go into every successful shoot. They capture the human side of design — the laughter between takes, the concentration during setup, the quick adjustments that make all the difference. By pulling back the curtain, we give viewers a richer appreciation of both the creative process and the people who bring it to life.

More Than Just Documentation

Behind-the-scenes photography is more than showing how a project comes together — it’s about revealing the creativity, problem-solving, and teamwork that drive it. From the first concept sketches to the final installation, these moments tell the untold story of your work. Sharing them not only engages your audience but also builds trust, inspires collaboration, and attracts future opportunities. Whether the goal is to energize your team, impress stakeholders, or reach a wider audience online, behind-the-scenes visuals make the process as compelling as the finished result.