Elevating Your Vision.
The Genesis of a Unique Project
At the heart of our latest endeavor was a collaboration that broke new ground in architectural storytelling. Our partnership with Unispace and Arup brought to life one of the world’s first examples of a Living Building Challenge Interior design – a beacon of sustainability and innovation that is still currently going through accreditation. This project wasn't just about capturing architecture; it was about weaving a narrative that showcased a groundbreaking vision of workspace design. Our challenge was to encapsulate the essence of this monumental project through the powerful mediums of photography and video.
Countertop from 5,000 recycled bags.
“We pursued the living building challenge because we want to set the benchmark for corporate built environments in the future. One of my favorites is the kitchen bench top that has 5,000 bags recycled into a compressed bench top. I mean, how cool is that?”
Mayurie Gunatilaka
Principal | New Zealand Country Leader | Arup
The Power of Video: Giving Voice to Architecture
Why video? Because it's the beginning of a dialogue. In the realm of architectural magnificence, video isn't just a medium; it's a storyteller. It lends a voice to the structural marvels crafted by architects, allowing them to share their complex narratives with a vast audience. Video doesn't just show; it speaks, engages, and connects, reaching far beyond the conventional boundaries of architectural communication.
Workstations.
A Vision for Brand Awareness: The Comprehensive Approach
Our client, Unispace, sought not just to showcase their work but to immerse viewers in their vision. They aimed to elevate their brand, promote their services, and invite collaboration. Recognizing the potential to amplify their message, we proposed an integrated approach. By combining video with photography, drone footage, details and behind-the-scenes images, we transformed a complex process into a seamless journey, ensuring that every aspect of Unispace's story was told with clarity and impact.
Efficiency in Execution: The Value of Integrated Services
The logistical ballet of this project was intricate, with pre-production alone spanning a month and culminating in a meticulously timed shoot. The result? A three-day production that synergized photography and video, capturing the essence of Unispace's project in a comprehensive story. This approach not only saved significant costs, estimated at $10K, but also enriched the storytelling process, blending visual mediums to create a more compelling narrative.
Mayurie Gunatilaka
Principal | New Zealand Country Leader | Arup
Strategic Utilization: A Cross-Platform Campaign
Our collaboration extended beyond production, supporting Unispace in leveraging this content across multiple platforms. The strategic dissemination of photos and videos through LinkedIn, Instagram, company blogs, and external sites like officesnapshots.com, was not just about showcasing a project; it was about creating a dialogue with audiences across the spectrum.
Dynamic Engagement: Beyond Expectations
The feedback from this integrated campaign speaks volumes. With a significant increase in viewership and record-high internal engagement, the results underscore the power of a well-crafted, comprehensive marketing approach. This project wasn't just a success story for Unispace and Arup; it was a testament to the transformative potential of combining services under a unified vision.
At Lawrence Anderson Studio, we believe in the synergy of visual storytelling and comprehensive service packages. Our approach isn't just about delivering content; it's about crafting experiences that resonate, engage, and inspire. Let's embark on a journey to elevate your vision, transforming your projects into narratives that captivate and convert.