CASE STORIES.
CAMPUS
Kilroy Oyster Point
HMC Sports Complex
Cal Poly Pomona
ART
Maya Hayuk
Jun Kaneko
Orrick - Robert Vargas
John Krawczyk
GLOBAL INITIATIVE
ISS Los Angeles Fire Relief
Unispace/Arup
MORE STORIES
Universal Music
Kilroy Sizzle Reel
The LA Coliseum
Kilroy Realty
BCG DV
NanaWall Systems
Tishman Speyer
Unispace + Arup: A Living Building
The Genesis of a Unique Project
How do you tell the story of a workplace designed to challenge conventional thinking about sustainability?
Lawrence Anderson Studio partnered with Unispace and Arup to document an ambitious Living Building Challenge interior project in Auckland, New Zealand. Through architectural photography, cinematic video, aerial imagery, and behind-the-scenes storytelling, we captured both the innovative design and the people bringing it to life.
The challenge went beyond documenting a beautiful workplace. We needed to communicate the project's environmental ambitions, design philosophy, and human experience through imagery that would engage audiences across multiple platforms.
Countertop from 5,000 recycled bags.
“We pursued the living building challenge because we want to set the benchmark for corporate built environments in the future. One of my favorites is the kitchen bench top that has 5,000 bags recycled into a compressed bench top. I mean, how cool is that?”
Mayurie Gunatilaka
Principal | New Zealand Country Leader | Arup
The Power of Video: Giving Voice to Architecture
Why video? Because it's the beginning of a dialogue. In the realm of architectural magnificence, video isn't just a medium; it's a storyteller. It lends a voice to the structural marvels crafted by architects, allowing them to share their complex narratives with a vast audience. Video doesn't just show; it speaks, engages, and connects, reaching far beyond the conventional boundaries of architectural communication.
Workstations.
A Vision for Brand Awareness: The Comprehensive Approach
Our client, Unispace, sought not just to showcase their work but to immerse viewers in their vision. They aimed to elevate their brand, promote their services, and invite collaboration. Recognizing the potential to amplify their message, we proposed an integrated approach. By combining video with photography, drone footage, details and behind-the-scenes images, we transformed a complex process into a seamless journey, ensuring that every aspect of Unispace's story was told with clarity and impact.
Efficiency in Execution: The Value of Integrated Services
The logistical ballet of this project was intricate, with pre-production alone spanning a month and culminating in a meticulously timed shoot. The result? A three-day production that synergized photography and video, capturing the essence of Unispace's project in a comprehensive story. This approach not only saved significant costs, estimated at $10K, but also enriched the storytelling process, blending visual mediums to create a more compelling narrative.
Mayurie Gunatilaka
Principal | New Zealand Country Leader | Arup
Strategic Utilization: A Cross-Platform Campaign
Our collaboration extended beyond production, supporting Unispace in leveraging this content across multiple platforms. The strategic dissemination of photos and videos through LinkedIn, Instagram, company blogs, and external sites like officesnapshots.com, was not just about showcasing a project; it was about creating a dialogue with audiences across the spectrum.
Dynamic Engagement: Beyond Expectations
The feedback from this integrated campaign speaks volumes. With a significant increase in viewership and record-high internal engagement, the results underscore the power of a well-crafted, comprehensive marketing approach. This project wasn't just a success story for Unispace and Arup; it was a testament to the transformative potential of combining services under a unified vision.
A Story Told from Every Angle
The Unispace and Arup collaboration demonstrates the value of bringing multiple creative disciplines together. By combining architectural photography, video interviews, aerial perspectives, and the human experience of a working environment, we helped transform an ambitious sustainability project into a compelling visual story.
Explore our architectural photography, motion and video production, drone photography, and Social Space photography to see how we bring design stories to life.