Working to the Universal Beat.
Universal Music Publishing Group in Santa Monica, designed by Gensler, is all about bringing people back to the office with a bang – literally. Live bands play every Thursday.
Why This Project Stands Out
Live bands play every Thursday. But we couldn't shoot on Thursday, and our two-day shoot got squished into one.
So, I called my producer Leah and said, “We need a band for this shoot.” And guess what? She nailed it. We crammed a two-day photo and video shoot into one high-energy day, capturing everything from architectural photography to social space action. And we had a blast doing it!
The Power of Video: Giving Pulse to the Space
Why video? Because Gensler knows that music makes the workplace irresistible. You can't convey the magic of live music and vibrant office culture with photos alone. Video brings it all to life – the space, the people, the energy. Gensler designed a space that's not just seen but felt, and video was the only way to do it justice.
Client Goals and Our Magic Touch
Gensler wanted to feel the pulse of the space. They needed architectural photography and a dynamic video that captured the lively environment. We delivered a social space that’s not just next-level but irresistible.
The One-Day Wonder
We were booked for two days but had to pivot to one. No problem! We stayed organized, kept the energy high, and captured stunning images and videos. From high-tech screens to the central garden, we showcased Universal Music's office in all its glory — vibrant, innovative design and the buzzing workplace culture.
Rave Reviews
Working with Gensler was fantastic. The feedback? Overwhelmingly positive. We were praised for our professionalism and high-quality work, which made all the hustle worth it.
Extra Highlights
This project was a blast from start to finish. Despite the tight schedule, we kept things fun and professional. Calling out times every 15 minutes kept us on track and impressed the clients. We started before dawn and wrapped up after sunset – a perfect day of shooting.
At Lawrence Anderson Studio, we believe in the synergy of visual storytelling and comprehensive service packages. Our approach isn't just about delivering content; it's about crafting experiences that resonate, engage, and inspire. Let's embark on a journey to elevate your vision, transforming your projects into narratives that captivate and convert.